Kuju Coffee Ad Campaign

I partnered with Kuju Coffee to build an advertising campaign around their Pocket Pourover. The goal was to increase awareness for the brand and promote their products as the top-selling single-server pourover coffee. I created two print ads that can be displayed on billboards or on in-store stands as well as a promotional video ad for social media to help build their online presence, strengthen their community, and encourage the use of #kujumoment.


Campaign Goals

  • Increase awareness of the product and Kuju Coffee as a whole
  • Show off features of the Pocket Pourover
  • Be the number 1 selling single serve pour over coffee
  • Build an online community and strengthen the #kujumoment trend

Primary Audience

Men and women age 18-35
Campers/hikers/outdoor enthusiasts



Secondary Audience

Coffee enthusiasts
Travelers (not necessarily outdoorsy, but enjoy adventure)



Deliverables

  • 2 Print Ads for use in public space and for branded in-store stands
  • 1 Video ad for social media (wide & vertical)
  • Success will be tracked through sales during the runtime of the ads and social media usage of #KujuMoment
  • Related imagery to run on social media and online along side the ad campaign